09/10/2019 (Tue) 03:49:57
A Trump social network readies for launch
Perhaps the most important feature will be the app’s use of prizes — maybe VIP seats or a photo with Trump — to persuade the most fervent supporters to recruit their friends, rewarding them as campaigns have been doing for top donors for years, according to people familiar with the plans.
The upcoming launch is the latest sign of how Trump’s team, which ran a ragtag operation in 2016, is using its huge coffers to drive a more professional and data-driven operation. While campaigns have had apps for years, the Trump app is expected to let the president‘s team track followers in a more comprehensive way than ever before in its bid to secure the president another White House term.
The app could help the campaign connect with potential voters as aides focus their reelection strategy more on turning out their conservative base on Election Day and less on persuading undecided people to vote for Trump. But first the campaign will need to persuade people to download the app, an arduous task that digital experts say has doomed other apps.https://www.politico.com/amp/story/2019/09/08/anti-conservative-bias-trump