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Secretary Brooke Rollins @SecRollins - .@USDA is announcing the Plan for American Ranchers and Consumers — a strategy to rebuild our cattle herd and lower prices.
Protect & Improve the Business of Ranching:
- +5 million acres for grazing access alongside @SecretaryBurgum
- Enhanced disaster recovery tools
- Support for new & young ranchers
Expand Processing, Transparency & Market Access:
- Cut inspection costs by up to 75% for small processors
- Re-launch with massive campaign and enforce “Product of USA” labeling to ensure consumers know when they’re buying American beef — ONLY born, raised and slaughtered in US allowed.
- Boost processing capacity and rural jobs @SBA_Kelly
Grow the Domestic Herd & Long-Term Demand:
- Increase farm-to-school protein purchasing
- Advance protein-focused dietary guidelines with @SecKennedy
- Build demand alongside supply to stabilize prices
We will continue to work around the clock to support our ranchers and ensure families across the nation can eat quality American beef - the very best in the world.
https://www.usda.gov/about-usda/news/press-releases/2025/10/22/secretary-rollins-announces-plan-american-ranchers-and-consumers
https://x.com/SecRollins/status/1981112837003976872