1. Breadth Test: Scamdemic. How broad is the reach of their comms (in both directions) + supply lines. Minor carrot/stick tests.
2. Depth Test: Transmania. Begin by grooming target groups (ie Trans Story hours in public schools and libraries). Increase intensity of all facets of messaging (urgency and degree of personal submission, supply of fuel (money and media); "Is there anything we cannot make them do?"
3. This may very well be the point of no return. Whatever it is, we are on the threshold.
