Nikita Bier @nikitabier - I’m going to answer this claim that “X is turning into TikTok” one time only: • Posts containing videos already make up close to half the impressions on X • Many videos from top accounts are simply stolen from other users, sometimes 5 years after they originally went viral. • Our team believes this recycled content has a negative impact on the user experience and the business. • For the first time, we are providing a functional video editor so some videos on X can finally be original content that doesn’t exist on other platforms If you are a creator that does not recycle other people’s content, you have the biggest arbitrage opportunity of your career to build an audience here.