I've finished William Gibson's Pattern Recognition. It's set in the early 2000s, back in the era of pilates, hotmail and web forums, an age I sorely miss and mostly missed out on. In spite of Gibson's name being synonymous with cyberpunk, it's not a cyberpunk story, and is instead about the world of advertising, filmmaking, fashion, and the internet. It also commits a cardinal sin for a novel - it's boring.