There are so many ways a confused and lost consumer can be manipulated into spending more to "honor" or "dignify" their loved one.
Below I put a bunch of random things that highlight the dynamics, from not wanting you to brain a cheaper out-of-house casket because the body may fall out, to insisting you need something you technically don't need, to figuring out who your family is and what they do to figure out how much money have, to life insurance inflating costs, to advertising prices that do not include other standard fees
Not all funeral homes are like this, but a lot are. Read the rentry to see the whole thing.
