Can fit to philosophy and politics, or even religion, but due to it's ties to the Theory of Power, I picked politics.

Respect.
Machiavelli says it is better to be feared than loved, and the best would be respected, which consist of love and fear, but is very rare and the prince have to be fine of either of the first two (but then should be aspired to be feared instead of loved).
Older generations also teach the younger to have respect and give respect to the elder. It's a way of exerting control (have to think about how this fits to the Power Theory). From telling the kid to respect his parents and grandparents, to the bullying of younger conscripts by the older ones in the military, all similar. All these also seem to boil down to Machiavelli's maxim. Although general the kids love their parents more than fear, and the reverse with the military hierachy (at the moment I wouldn't go into cases such as a brute fathers or an emotionally exploitative mothers etc.)
There are a number of situations when respecting seems generally axiomatic. Abiding rules, respect the law. Staying quiet in the library is respecting their rules, and the institution. Respecting our hosts if we are guests in someone's house, or country (behave like Romans...)