God, media talks about this Ukrainian counter-offensive (which very well will be an offensive) so much. Everyone and their grandma knows it's coming. And there aren't that many places where it can be executed. It's either north Lugansk, Bakhmut, or south towards the Azov. Okay this latter offers maybe three directions, or two and a half. Maybe will draw some nice arrow diagrams on a map.
It will struck with the element of surprise. So I guess there should be a gain from pumping it in the media so much. The most convenient explanation is to get more support. They are promising results, but they need more war material to work with. For a successful combined arms operation they need more tanks, artillery, airplanes, air defences.
Apparently they really need air defence, I heard Russians/Wagner executes more and more airstrikes.
Ofc if it fails there will be pointing at lack of support - among other things - someone will sure cite Hungary's attitude.